Product & Marketing Portfolio
Building brands and driving growth in the Philippine technology industry.
I'm Jose Duffie Mari Imbing — a Product, Marketing, and Sales Manager with a decade of experience shaping product lines, driving revenue growth, developing go-to-market strategies, leading high-performing sales teams, and strengthening distributor relationships for global electronics brands. I also have hands-on experience building and managing GoHighLevel (GHL) automations, including CRM workflows, lead nurturing, sales pipelines, appointment scheduling, and marketing automation to improve customer engagement and operational efficiency. Known for effectively bridging product innovation, marketing execution, sales leadership, and automation, I consistently deliver business growth and market expansion in competitive industries.
- 10+
- Years in product & marketing
- 5
- Global brands led
- 3 S's
- Sell-in, through, out
- MBA
- San Beda University
About
A product & marketing manager focused on sustainable, channel-led growth.
I've spent my career building and managing product lines for the Philippine I.T. and consumer electronics industry. My focus is on the discipline behind the brand — pricing, positioning, distributor relationships, sell-through health, and the go-to-market plans that move stock from shelf to customer.
From Panasonic's system solutions group to LG's IT monitors and Acer's display portfolio, my work sits at the intersection of marketing strategy, sales execution, and clean data-driven thinking.
Grounded by a Master of Business Administration from San Beda University, I bring a structured, analytical lens to every product decision — balancing commercial acumen with the creative instincts needed to build lasting brands.
Education
Academic foundation in business and marketing.
Master of Business Administration
San Beda University
2016 – 2021
A five-year graduate program that deepened my understanding of strategic management, financial analysis, and organizational leadership — directly shaping how I approach product P&L, cross-functional teams, and go-to-market planning today.
BSBA Marketing Management
San Beda College
2010 – 2014
My foundation in consumer behavior, brand strategy, and market research — the starting point for a career built on understanding what drives customers to choose one product over another.
Experience
A decade leading product and brand across global names.
Jun 2025 — Nov 2025
Panasonic Manufacturing Philippines
Sales & Marketing Manager — System Solutions Group
- Led sales and marketing for the System Solutions Group, overseeing CCTV, POS, SOK, and SFL product lines across retail, F&B, and corporate security verticals.
- Expanded distributor channels and deepened key account relationships to drive revenue growth.
- Built brand presence through trade shows, webinars, and industry events with full budget and ROI ownership.
2024 — Jun 2025
LG Electronics Philippines
Product Manager — IT Monitors
- Owned the full product life cycle and P&L for LG's IT monitor portfolio.
- Crafted Go-to-Market strategies and competitive pricing to win market share on every new model phase-in.
- Partnered with e-commerce teams to deliver consistent month-on-month online sales growth.
2019 — 2024
Acer Philippines Inc.
Product Manager — Display Products
- Managed sell-in, sell-through, and sell-out performance across the full display product lineup.
- Built strong daily partnerships with tier-1 distributors and tier-2 dealers to keep stock moving.
- Turned raw sales data into clear, actionable insights that lifted portfolio performance quarter after quarter.
2016 — 2019
Citibank N.A.
Sales Officer — Assistant Manager
- Sold Call-for-Cash facilities to Citibank Premium and Platinum credit cardholders, consistently meeting sales targets.
2014 — 2016
Security Bank Corporation
Sales Associate — Junior Assistant Manager
- Acquired new CASA and loan accounts in partnership with the branch manager, then managed and grew a portfolio of new and existing clients.
Capabilities
Skills and tools I bring to every product.
Expertise
- Product Management
- Go-to-Market Strategy
- Brand Management
- Digital Marketing
- Channel & Distribution
- Negotiation
- Critical Thinking
- Presentations & Storytelling
Tools
- Microsoft Power BI
- Microsoft 365
- PowerPoint
- Excel
- Canva
- Microsoft Copilot — ExpertClass Certified
- GHL Business Automations & CRM
Languages: English · Filipino
Testimonials
What colleagues have said.
I can confidently say that he is an exceptional Product & Marketing Manager. Jose possesses a rare combination of strategic thinking, creativity, and execution excellence that enables him to successfully drive products from concept to market. His deep understanding of customer needs, market trends, and business objectives allows him to develop effective product strategies and marketing campaigns that deliver measurable results. He consistently demonstrates strong leadership, cross-functional collaboration, and a data-driven approach to decision-making. Beyond his professional expertise, Jose is highly dependable, proactive, and passionate about continuous improvement. He has a remarkable ability to inspire teams, build strong stakeholder relationships, and navigate complex challenges with confidence and professionalism. Any organization would be fortunate to have Jose on their team. He is a results-oriented leader who brings innovation, dedication, and a customer-centric mindset to every project he undertakes.
Acer Philippines Inc.
Former colleague
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